My Blog List

Sunday, April 7, 2013

Advertisment evaluation

Nike advertisements are victorious for persuading people to buy their products to increase their sports experiences. While searching for the perfect ad to show to our class I cam across this Nike ad and made a few notes.
-Having the writing high lighted in the white does a great job of drawing the eyes toward the meaning
-The use of the dark background makes viewers really focus on the images
-By using the blurred vision of the man beginning to run it makes us see his speed as he is taking off
-By saying I am the bullet in the chamber is making people believe that by wearing Nike you can become that fast.
-The advertisement assumes that we all know what they are discussing and that the power behind a bullet is limitless
-Pathos is used within this ad by provoking emotions about this man loosing his legs but now continuing on and fighting past adversity
-At first you don't notice but the man has no legs and is still being fast like a bullet
-By having a impaired man running as fast as a bullet it is showing that he has overcome his ailment by wearing Nike and they have helped him continue running
-The overall message of the Nike ad is to show that no matter what comes at you in life you can overcome it by wearing Nikes products
-The phrase just do it is creating the ideas to continue through the adversities of life and become the best you can b by wearing their products

No comments:

Post a Comment