Nike advertisements are victorious for persuading people to buy their products to increase their sports experiences. While searching for the perfect ad to show to our class I cam across this Nike ad and made a few notes.
-Having the writing high lighted in the white does a great job of drawing the eyes toward the meaning
-The use of the dark background makes viewers really focus on the images
-By using the blurred vision of the man beginning to run it makes us see his speed as he is taking off
-By saying I am the bullet in the chamber is making people believe that by wearing Nike you can become that fast.
-The advertisement assumes that we all know what they are discussing and that the power behind a bullet is limitless
-Pathos is used within this ad by provoking emotions about this man loosing his legs but now continuing on and fighting past adversity
-At first you don't notice but the man has no legs and is still being fast like a bullet
-By having a impaired man running as fast as a bullet it is showing that he has overcome his ailment by wearing Nike and they have helped him continue running
-The overall message of the Nike ad is to show that no matter what comes at you in life you can overcome it by wearing Nikes products
-The phrase just do it is creating the ideas to continue through the adversities of life and become the best you can b by wearing their products
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